Writing
Notes on marketing, AI, and the work in between.
AI Search Is Changing How Brands Are Discovered
1 July 2026Will AI understand what your brand is about?
You Are Not Behind On AI. You Are Just Comparing Yourself to the Loudest People Online.
27 May 2026Why feeling behind on AI is mostly a measurement problem, and what to do instead.
Correct Is Not The Same As Distinctive
26 May 2026Why AI content can be good enough and still not be good for your brand.
Hello, and what this place is for
17 May 2026A short note on why I'm writing here, and what you can expect to find.