Writing
Notes on marketing, AI, and the work in between.
A Hallucination Is When AI Is Wrong. Slop Is When It Is Right, But Bad.
21 July 2026A hallucination fails the fact-check. Slop passes it. Why the second one should worry you more, and the taste questions that catch it.
My Mac does the work. My phone just tells it what to do.
17 July 2026A marketer with zero code sets up her phone as a remote control for Claude. The honest version, red errors included.
AI Search Is Changing How Brands Are Discovered
1 July 2026Will AI understand what your brand is about?
You Are Not Behind On AI. You Are Just Comparing Yourself to the Loudest People Online.
27 May 2026Why feeling behind on AI is mostly a measurement problem, and what to do instead.
Correct Is Not The Same As Distinctive
26 May 2026Why AI content can be good enough and still not be good for your brand.
Hello, and what this place is for
17 May 2026A short note on why I'm writing here, and what you can expect to find.