My marketing tech stack

The tools I actually use, and what I use them for. It is a short list on purpose. Strategy before the tools.

What I use now

Claude
Where most of my thinking and drafting happens. My daily AI.
Claude Code and Cowork
Built this site and maintains it. I describe what I want, it does the work, I review.
ChatGPT and custom GPTs
My first AI colleagues. Built as roles, not tools: a content person, a creative, an analyst.
Magnific
AI image upscaling and enhancement. Used it for my short film experiment.
My dictation system
Homemade with Claude Code and an iPhone. I talk, it captures and organises. Nobody else has this one.

Canva
My entire design department: pins, decks, brand assets, photo edits, and yes, even video.

Gemoniq
Our own AI marketing platform. I run the sauna business's Meta ads on it, which makes me my own customer.
Meta Business Suite
Where the ad money meets reality.
Pinterest Business
Pins, analytics and Trends. My quiet long-game channel for driving traffic to this site.

Google Analytics 4
Nobody's favourite tool, but it answers the questions.
Google Search Console
What Google, and increasingly AI search, sees when it looks at your site.
Looker Studio
My weekly marketing overview for the sauna business lives here, on the free tier.
Vercel Analytics
Who visits this site and what they read. No cookies, no banner.

Google Docs
Notes, drafts, and everything shared.
Gemini notes
Takes the meeting notes so I can actually be in the meeting.
GitHub and Vercel
Where this site's code lives and how it ships. Every change is live in about a minute.
Pen and paper
Still the fastest project management tool I know.

No scheduling tool. I post manually, and at my volume that is a feature, not a gap.
No newsletter tool yet. When I start one, it will be because I am ready to commit to it, not to look complete.

Fifteen years in marketing leaves a trail of tools. These I have run real work on, even if they are not on my desk today.