Consulting.
Hands-on work with marketing teams. AI strategy, implementation, and the messy bits in between.
I help brands move fast, stay relevant, and use tech without losing their soul.
Marketing and AI consulting. Founder of Gemoniq, ex-H&M.
Worked with. Spoken at.
Solyn
Who I am.
I have spent over ten years in marketing. I led marketing across 75 markets at H&M and scaled an early-stage startup to a 1.35M EUR valuation in 12 weeks. I've built teams, shaped global strategy, and done the hands-on work too.
Now I'm building Gemoniq, an AI marketing platform for small brands. I also consult and advise companies on where AI actually fits in marketing, building the strategy before the tools.
Where I can help.
Advisory.
Periodic counsel for founders and CMOs. Where to bet, what to skip, how to think about AI without the hype.
Workshops.
AI and marketing workshops for teams and organisations. Recent: Almi, Nordic Tech Week.
Latest writing
see all →What I am learning about marketing, AI, and the work in between.
AI Search Is Changing How Brands Are Discovered
Will AI understand what your brand is about?
1 July 2026
You Are Not Behind On AI. You Are Just Comparing Yourself to the Loudest People Online.
Why feeling behind on AI is mostly a measurement problem, and what to do instead.
27 May 2026
Correct Is Not The Same As Distinctive
Why AI content can be good enough and still not be good for your brand.
26 May 2026