Consulting.
Hands-on work with marketing teams. AI strategy, implementation, and the messy bits in between.
I help brands move fast, stay relevant, and use tech without losing their soul.
Marketing and AI consulting. Founder of Gemoniq, ex-H&M.
Worked with. Spoken at.
Solyn
Who I am.
I have spent over ten years in marketing. I led marketing across 75 markets at H&M and scaled an early-stage startup to a 1.35M EUR valuation in 12 weeks. I've built teams, shaped global strategy, and done the hands-on work too.
Now I'm building Gemoniq, an AI marketing platform for small brands. I also consult and advise companies on where AI actually fits in marketing, building the strategy before the tools.
Where I can help.
Advisory.
Periodic counsel for founders and CMOs. Where to bet, what to skip, how to think about AI without the hype.
Workshops.
AI and marketing workshops for teams and organisations. Recent: Almi, Nordic Tech Week.
Latest writing
see all →What I am learning about marketing, AI, and the work in between.
A Hallucination Is When AI Is Wrong. Slop Is When It Is Right, But Bad.
A hallucination fails the fact-check. Slop passes it. Why the second one should worry you more, and the taste questions that catch it.
21 July 2026
My Mac does the work. My phone just tells it what to do.
A marketer with zero code sets up her phone as a remote control for Claude. The honest version, red errors included.
17 July 2026
AI Search Is Changing How Brands Are Discovered
Will AI understand what your brand is about?
1 July 2026